BENEFITS OF LICENSING

Licensing is a marketing tool that should play a prominent role in every powerful brand’s strategy. Not only does licensing provide increased brand exposure, it also generates revenue with little work on behalf of the property owner. Licensing enables the brand holder to connect with core consumers in a tangible and effective way.

OTHER BENEFITS INCLUDE:

• Licensing is low risk: The licensor retains approval rights on all licensed products and marketing materials.
  
  
• Licensors receive a royalty on the sale of all licensed products, usually paid quarterly, in the range of 6-12% of the wholesale revenues generated from the sale of the licensed product.
  
  
• The licensor makes no financial commitment to the licensee. The licensee bears all costs involved with the design, development, manufacturing and selling of the licensed products.
  
  
• Licensing is a valuable tool in getting your marketing message out to consumers – at no cost to you!