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Santify Brands
American Classics, Inc. signs host of licensing deals for Sanctify brand
New partners join BioWorld Merchandising as licensees of popular line
New York, NY – August 4, 2008 – 360ep, inc., an entertainment licensing company, announced today that in addition to signing BioWorld Merchandising for all apparel related accessory items, it has completed three new licensing deals for the Sanctify brand on behalf of its client American Classics, Inc. Exquisite Apparel will be introducing men’s boxers, loungewear and sleepwear, Trends International has signed on for posters, 2010 calendars, journals and bookmarks, and Etchstar has joined for engraved personal electronics.
Since launching at Magic last year, the Sanctify line of t-shirts has seen great sell through at retailers such as Kitson, Macy’s, Journeys, Against All Odds, Bon Ton, C-28 and Buckle. The line is now expanding into additional retail stores, and the sub-brand, Exalted, will be coming to stores such as Burlington and Mervyns in the near future. The popularity of Sanctify is due in part to American Classics’ reputation as a dependable and quality manufacturer, but it is the positive messages and trendy religious imagery that has solidified Sanctify’s place in today’s pop culture apparel world. American Classics will be promoting the brand again at this August’s Magic, with a dedicated booth to display the brand and its licensing partners.
Products from Etchstar should be available in early August. Trends will roll out products starting in November and Exquisite will began offering product for Spring 09.
About Sanctify
Sanctify, a brand owned by t-shirt manufacturer American Classics, blends fashion with religious imagery and messaging to provide a stylish way for consumers to express their personal beliefs. Sanctify is for those who want to make a positive difference in life.
About BioWorld Merchandising
BioWorld Merchandising is an industry leader in licensed and private label accessories. BioWorld specializes in headwear, bags, wallets, belts, buckles and footwear for men, women, boys and girls and distributes product throughout North America and Europe. BioWorld accessories can be found at all levels of distribution from mass market, mid-tier, and department stores to specialty stores large and small. It is BioWorld’s commitment to fashion and quality that differentiates them from other manufacturers and makes them the perfect partner for American Classic’s brand Sanctify.
About Etchstar
Etchstar.com provides turnkey on-demand product customization solutions. We work with leading OEMs and retailers to offer online shoppers premium products featuring custom art and text via engraving and direct-to-garment printing. Etchstar’s massive but tightly curated licensed art library includes Pink Floyd, Wu Tang Clan, The God Father, Family Guy, the CIA, SpongeBob, UCLA and only the best user uploaded art and logos.
We ourselves sell custom iPods, laptops, metal business cards and premium leather notebooks at sites like Etchstar.com, JournalEngraver.com and TechEngraver.com.
About Exquisite Apparel
Exquisite Apparel opened in London in 1984. After achieving significant success in the UK, the operation expanded to the United States. The New York office opened in the Empire State Building in 1986 and is still headquartered there. Exquisite is now a leading manufacturer of men’s and boys furnishings and apparel
About Trends International
Trends International is the leading publisher and manufacturer of posters, calendars, coloring activity kits and social stationery. Established in 1987, Trends began its growth based on the recognized need for an integral partnership between licensor, retailer and licensee. Trends’ dedication to quality product, competitive pricing and outstanding customer service has been central in positioning the company as the foremost leader within these product categories.
About 360ep
Knowing an obvious void existed for licensing representation that understood both the needs of the licensee and the licensor, Bill Jemas founded 360ep to bridge that gap and use successful entertainment licensing experience to help clients maximize their sales and marketing efforts across the board. 360ep, inc. represents intellectual property holders seeking to “license-out” their properties to the best business partners in the consumer products and entertainment industries, as well as manufacturers looking to “license-in” the right characters and trademarks to maximize their retail businesses. The 360ep Consumer Products Group comes from highly successful tenures at some of the most regarded names in the entertainment industry.
For questions or additional information, please contact:
Teresa Focarile
360ep
860-491-1479
tfocarile@360ep.com
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